The MFL approach to Commercial Excellence
Continuous Improvement on the Commercial side of the business
While Operational Excellence is well established, most businesses have yet to recognize the opportunity for continuous improvement to drive excellence on the commercial side. It is possible to do, nearly always complimentary to operational excellence efforts, and, in our experience, more impactful to the bottom line and enterprise value of the business in the long term.
What is Commercial Excellence?
Just like the efforts to achieve Operational Excellence, driving Commercial Excellence is an endless cycle of discovery, revision, and implementation. Instead of revolving around cost and efficiency, however, Commercial Excellence is focused on understanding how value is captured and perceived by the customer as the drivers of segmentation, the product/ service package, communication/selling/channel, and price.
What capabilities, skills, actions, and processes does the organization need to be successful in driving Commercial Excellance?
